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Sysomos CSO David Berkowitz will be joined by David Beebe, Emmy-Winning Branded Content Producer, and former VP, Global Creative and Content Marketing at Marriott International for a live discussion about how the Command Center approach can build your brand, engage your audience, and align your Business.

In an unpredictable world where things are constantly shifting, marketers can no longer rely on gut instinct to make good decisions. Real-time data is the key to keeping on top of what’s happening in the business, and it’s essential for making informed decisions and aligning teams. The Command Center is a central dashboard that pulls together all of your social media data and critical third party data sources into an easy to digest format.

What You’ll learn:
  • What is a Command Center, and how does it work?
  • Why is the Command Center essential to improving social listening?
  • How can I use a Command Center to build my brand?
  • How to set up and utilize a Social Media Command Center
  • What are the most useful dashboards to include in a Command Center?
  • What are the most valuable benefits of a Command Center?

About David Beebe: Declared by AdWeek as a “Branded Content Master Who Makes it OK to Love Marketing,” David Beebe is one of the entertainment and marketing industries most influential brand storytellers, content marketers, and speakers about content marketing and brand storytelling. Beebe was the first ever VP, Global Creative and Content Marketing at Marriott Intl., where he led a global team of over 120 people responsible for content marketing for 30 brands. He created the Marriott Content Studio, Marriott Traveler, and “M Live” – the Real Time Marketing Command Center, which won Gold and Silver Creative Data Lions at Cannes.

About David Berkowitz: David Berkowitz is the chief strategy officer at Sysomos. Previously, he served as chief marketing officer at Publicis Groupe creative agency MRY. Prior to that, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative.

Through his agency work, he has been a strategist and advisor to brands such as Coca-Cola, Johnson & Johnson, Mondelez, and NBC Universal. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his Serial Marketer blog since 2005. He has spoken at more than 300 events globally.