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ON DEMAND WEBINAR

LEARN HOW SYSOMOS PAID SOCIAL ANALYTICS DRIVES ROI AND TARGETING OPTIMIZATION ACROSS CAMPAIGNS


Analyzing the impact of your social media spending in real time is a common struggle for many marketers and agencies alike. Whether you report on your paid social strategy internally or you are an agency providing reporting services, analyzing campaign objectives against targeted audiences takes manual effort and time. With social advertising gaining a larger share of marketer’s budgets, it’s crucial to understand which creative or overall campaign is driving the highest return for your objective.

In this on demand webinar we discuss best practices for paid social advertising and how you can analyze it in real time using Sysomos Paid Social Analytics. In addition we are joined by a guest digital advertising strategist from Weber Shandwick offering insight into effective paid media strategies.

What you'll learn:

  • Understand how we aggregate KPIs across ad accounts, brands, and markets
  • How to identify top and bottom ad creative and audiences for near real-time optimization
  • Best practices for real-time engagement across ads increasing customer acquisition and loyalty
  • How sharing top creatives and audiences to other markets lifts regional campaign performance 

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