Social Media Customer Service & Learning to Hug Your Haters

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Did you know that 80% of companies say that they deliver quality customer service but only 8% of customers agree with them? Too often businesses focus on their social marketing strategy while living in denial of the true effectiveness of their social customer service strategy. How can you break out of this?

On this webinar recording, we team up with social media expert and New York Times best-selling author Jay Baer to explore how you can hug your haters and make the most out of the opportunities presented by your audience’s detractors.

Joined by our own seasoned expert Amber Naslund, we cover 18 themes from Jay’s new book, ‘Hug Your Haters’, and discuss tactics you can use to evolve your social customer service strategy and meet the challenges that come from having vocal brand detractors in a very public space.


Don’t miss this chance to learn from two seasoned social media experts.


Register below to watch the recording

Jay Baer

Jay Baer is the world’s most retweeted person among digital marketers. He is a renowned business strategist, keynote speaker and the New York Times best-selling author of five books including Hug Your Haters. Jay has advised more than 700 companies since 1994, including Caterpillar, Nike, Allstate, The United Nations and 32 of the FORTUNE 500.

He is the founder of Convince & Convert, a strategy consulting firm that helps prominent companies gain and keep more customers through the smart intersection of technology, social media, and customer service.

Amber Naslund     

Amber is the SVP of Marketing and one of the core members of the Sysomos executive leadership team who works tirelessly to deliver the Sysomos message and brand promise to our customer’s every day.

A bestselling social media author, blogger and speaker, Amber’s passion and drive for social media and marketing has been built through years of experience leading and advising multi-million dollar brands and organizations. Amber’s leadership reflects one of the main beliefs at Sysomos – everything starts with people.



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