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Did you know that 80% of companies say that they deliver quality customer service but only 8% of customers agree with them? Too often businesses focus on their social marketing strategy while living in denial of the true effectiveness of their social customer service strategy. How can you break out of this?

On this webinar recording, we team up with social media expert and New York Times best-selling author Jay Baer to explore how you can hug your haters and make the most out of the opportunities presented by your audience’s detractors.

Joined by our own seasoned expert Amber Naslund, we cover 18 themes from Jay’s new book, ‘Hug Your Haters’, and discuss tactics you can use to evolve your social customer service strategy and meet the challenges that come from having vocal brand detractors in a very public space.

Don’t miss this chance to learn from two seasoned social media experts.

Register now to watch the recording